Ruf oversees Paradigm’s departments representing a diverse roster of artists, including legendary author Stephen King (“The Stand”), film and TV actors Brian Cox, Mark Harmon, Thomas Jane, Emily Hampshire, Aldis Hodge, Domhnall Gleeson and Sydney Sweeney and stage luminaries such as Dominique Morisseau, Harold Wheeler and Brian Stokes Mitchell. He oversees the packaging of international formats, including “The Masked Singer.” He’s also in charge of the crossover department, which seeks out cross-platform opportunities for clients such as singer-songwriter Sara Bareilles, who created the Apple TV Plus series “Little Voice.” Ruf’s personal clients include Janet Jackson as well as British automaker Aston Martin, for whom he’s secured product deals for upcoming films “Top Gun: Maverick,” “Peter Rabbit 2: The Runaway” and “Infinite.”

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