Any beauty girl worth her salt would know that Mermaidcore has infiltrated beauty trends in a big way. Which is why the new KIKO Milano The Little Mermaid collection in collaboration with Disney could not have come at a better time.
Even before Halle Bailey joined forces with Disney on the latest dreamy live-action remake to take our screens, the Mermaidcore movement was steadily building. Over on TikTok #mermaidcore has over 175 million views with #mermaidmakeup scooping up a further 146 million views. Dolphin skin has taken off, with its fresh-from-the-sea sheeny complexion. Crimped mermaid waves have replaced beach texture as the cool-girl summer hairstyle. And mermaid nails are bringing the look to our fingertips.
Countless celebs have also tapped into the aesthetic – take the most recent British Fashion Awards for example. Naomi Campbell and Elsa Hosk both served up shimmering ocean eyeshadow shades, Simone Ashley and Florence Pugh gave us misted strands and Rita Ora even rocked prosthetic gills (and they actually looked great).
But, with Halle serving up a whole new modern day Ariel (complete with clapbacks, high notes and seriously stunning mermaid-approved makeup) we’re even more ready to make the aesthetic a part of our world.
Here with the most beautiful tools for the job, KIKO Milano has stepped up as the official makeup partner for the film, creating an edit of glistening highlighters, silky lip glosses, long- lasting liners, foundation, sun cream and more, that are all beach-perfect and water resistant. It’s landed just in time for summer too, when we have a diary full of social plans, a little extra time to experiment (courtesy of summer vacays) and the type of sunshine that hits just right.
But before you picture pre-school packaging with Ariel pasted on top, we love the direction KIKO Milano has taken its compacts in. The cute shell and clam inspired cases nod to the mermaid movement, while still feeling glam enough to earn a spot in our makeup bag, but the bright colours keep it fun.
For fresh, almost wet-look skin, we love the creamy KIKO Milano The Little Mermaid Contour & Highlighter Duo Stick (which comes in two shades) to sketch in cheekbones then swipe on the prettiest illuminating glow on top. Followed up with the powder All Over Highlighter in gorgeous golden Glowing Waves, or sultry bronzy Reflection On The Sea, it’s a perfect shortcut to glistening mermaid complexions.
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The Little Mermaid Contour & Highlighter Duo StickStudio Concept Srl
The Little Mermaid All Over HighlighterIf you want to balance out the glow, the Powder Foundation will stay put in the sunshine and keep unwanted shine at bay, while the 10h Lasting Fresh Feel Foundation gives a beautiful natural satin finish.
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The Little Mermaid Powder FoundationStudio Concept Srl
The Little Mermaid 10h Lasting Fresh Feel FoundationFor eyes, you have the choice of two palettes with soft pinks or sea foam green. You can sketch on one of the four Long Lasting Eyeshadow Sticks (we love the oyster-coloured Shell Pearl and the shimmery lilac Aim To Be Mer-mazing). Or you can choose from six super pigmented kajals in beautiful ocean and jewel tones.
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The Little Mermaid Eyeshadow PaletteStudio Concept Srl
The Little Mermaid Long Lasting Eyeshadow StickStudio Concept Srl
The Little Mermaid Eyeliner & KajalElsewhere there’s baked bronzer and blushers to finish off cheeks and a range of SPFs to keep skin protected.
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The Little Mermaid Sunkissed Baked BronzerStudio Concept Srl
The Little Mermaid Radiant Baked BlushAs for lips, choose from three glossy swirled lip glosses in pink and nude, or there’s an edit of Lip Stylo’s in matte and creamy finishes.
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The Little Mermaid Shine On Me Lip GlossStudio Concept Srl
The Little Mermaid Matte Lip StyloTo check out the entire range (which also includes refreshing ice globes for a very chill face massage, sparkling nail polish in mermaid greens and golds and a whole lot more) head to
Kikocosmetics.com.
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