The Anti-Uggs Movement: Around 2011, it seemed like the fashion powers that be just couldn't take another bulky boot, with Uggs listed on several "trends we wish would go away"-type lists on fashion blogs and sites. At this point, if you saw a celeb wearing them, it was often for practical rather than stylish reasons.
The Ugg Shoe Craze Opened the Door Again: In a few months' time, fashion editors and street-style stars ignited the ugly show movement, in which all bulky, strappy and old-school (read: Tevas and Birkenstocks) were trendy again—the Ugg (kind of) included.
It Girls Can Bring Anything Back: The popularity of the Ugg surged again in the mid-2000s, thanks to celeb endorsement. Vogue even wrote a feature, proclaiming that the shoe was making a comeback. Then when young models like Kylie and Kendall Jenner and Gigi Hadid were spotted wearing them, the boot, which previously was seen as the scourge of all stylish shoes, became cool again. Suddenly, fashion blogs were telling us how to wear it like the It Girls—which to be honest, isn't that different from how we were wearing them before.
What Did We Learn: We'll see models and street-style stars wear the sheepskin boots, especially between shows during this fashion month. The winter will escalate the popularity of the trend…that is until it loses favor again because of market saturation—only for a new, fresh It Girl to bring it back in fashion's favor in a few seasons' time.
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